The Problem With Digital Agencies Working in a Lean Approach

Digital agencies are going too far with designing solutions and products in Photoshop, design-wise. They're not doing enough research to actually get something out there. It's fundamentally flawed to be waterfall because the way that you buy, you outsource something to an agency. You don't be left with half a product, even though it's minimal viable. But I think the biggest problem there is getting them to buy in the first place.