2min chapter

The New Music Business with Ari Herstand cover image

Theo Katzman on Recording, Songwriting and Staying Independent

The New Music Business with Ari Herstand

CHAPTER

How to Build a Lifelong Fanbase on the Internet

I got so burnt out doing stuff that didn't, that I didn't like because I thought it was going to make me successful and paid. And luckily, none of it worked at all. It's been a process. The most punk, least give a crap thing can turn into the most lucrative thing. But yes, point is like, if I'm not the right guy to ask in a way, because I'm like, yeah, do your most authentic thing. That would be crazy. You're selling out Madison Square Garden. Yeah, that's good. That's very good. There are no complaints whatsoever.

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