Do You Ever Think You've Got to Change It From the Top Down?

Do you ever think that the best approach might be to change it at the top and then hope it falters down? Or do you think changing that diversity at the bottom is the way to go. I think you ned a cultural reappraisal, and you do that through communication and messaging and advocacy - on that sort of paining scale. And so it's the public opinion that's actually changing at the top. We're seeing a raft of resignations from indifferent sports or people who are being unpeople. The expectation levels are shifting. It's not been driven by any meaningful campaign but because of some very, very negative publicity. But we all need a systemic shift just in the