Exploring the Multi-Faceted Role of Fan Tokens in Football Engagement

Where next for the sometimes tricky relationship between football and crypto companies?

We look at how some of the biggest clubs, and players, have embraced crypto products, and what that means for supporters.

From fan engagement tokens to NFTs, advertised by the world’s biggest stars, to deals with Premier League clubs which turned out to be fraudulent. Is it putting fans in a potentially difficult financial position?

Or just giving them another way to support the team they love?

Produced and presented by Imran Rahman-Jones

(Referee Arda Kardeşler performs the pregame toss with a coin bearing the Bitcoin logo for a match between Beşiktaş and Fenerbahçe on May 8, 2022 in Istanbul, Turkey. Credit: Getty Images)