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156: The Toxicity of Growth Hacks

The Bootstrapped Founder

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Growth Hacking by Automation Has Caused a Lot of Damage

Twitter DMs are one area where growth hacking by automation has caused a lot of damage. Automated messages can't be personal, even if they use the name of the person they're sent to. No first interaction should ever feel impersonal or transactional for that matter. Nothing alienates you more from your peers than stealing other people's content and presenting it as your own.

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