How I Built This with Guy Raz cover image

Ben & Jerry's: Ben Cohen And Jerry Greenfield (2017)

How I Built This with Guy Raz

CHAPTER

The Sweet Scoop: Luck, Legacy, and Flavor Origins

This chapter explores the convergence of hard work and serendipity in the success of Ben & Jerry's, emphasizing the significance of their Vermont location. Personal anecdotes and the creation of iconic flavors reveal the brand's identity, which intertwines ice cream with social advocacy.

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