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Lessons From Exiting Three Private Label Brands With Afolabi Oyerokun

Ecomm Breakthrough

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The Importance of Intellectual Property in Exiting a Brand

When you exited your brands, I'm wondering like, did they care? Did you have IP that you were giving them? And how important was that? It was big. So there were two big things that made our brand sold that made it middle sale at almost five X. You feel like you got extra, you know, an extra multiple because of the intellectual problem? I believe so.

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