LinkedIn changed the rules in 2025 — fast, unexpectedly, and without warning.
In this episode, host Michelle J Raymond breaks down the five major plot twists every B2B marketer needs to understand before planning their 2026 LinkedIn strategy.
Key moments in this episode -
00:00 — The wild year LinkedIn kept us guessing
01:00 — Why LinkedIn impressions no longer mean success
03:00 — The shift toward relevance + intent metrics
06:00 — The rise of comments as a powerful visibility tool
10:00 — Company Page Premium: worth it or not?
14:00 — Social selling gets harder as spam increases
18:00 — The unexpected decline of video content
22:00 — LinkedIn moves from networking to discovery
24:00 — What B2B marketers must focus on in 2026
25:00 — Michelle’s final advice for staying consistent and effective
🧠 Key Takeaways
- Stop chasing impressions. Start designing content that earns Saves.
- Comments = visibility, trust, and relationships. Prioritise them.
- Premium for Pages can now function like a true landing page tool.
- AI-driven spam and automation have made rapport more important than ever.
- Short-form video isn’t the magic bullet marketers hoped for — proceed with caution.
- Consistency and community beat every algorithm shift.
CONNECT WITH MICHELLE J RAYMOND
Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.
https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251209_michelle-raymond_dec-premium_en&utm_content=audio&utm_term=q3
#LinkedIn #B2BMarketing2026
