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How WooCommerce's Co-Founder Overcame Burnout

eComFuel

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The Beast and the Beast

I think for every entrepreneur, my experience with these in the past has been, if I fly through a milestone or a goal too quickly, I just set a new one that's even harder or even higher. So it's something like I keep feeding the beast. And as soon as it took the window on my sales, and I stood back, I was like, oh, I wasn't as energized by work. It's not like I'm not involved or not responsible. But at some stage...

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