How to Make Content a Cornerstone of Your Customer Experience Strategy
The Modern Customer Podcast
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The Importance of Trust in Brands
Do you think brands have the opportunity to gain enough trust with readers by creating like what you have, like an editorial side of their business that's supposedly completely separate? I think people have to feel like you're a brand that is trusted. Do you like when brands respond to those negative reviews? Oh, I love it. The like when you read hotel reviews, do you notice that like Bill Chaimin, they say, so sorry, you had a bad experience?"
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