#114 - Marketing innovative products with Dario Perez, Sr Global Product Marketing Manager at Expedia
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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The Product Market Feel, Right?
Revolu was a great example of that, right? In terms of there's no industry that needs disrupting more than banking and Revolu, definitely having a good day. So for me, it's always been kind of first step is always to find who are your early adopters,. What key essential problem your product addresses and from which customer segment these problems are the most painful. And then, you know, once you identify the cluster of potential customers, you can learn from them what it works, what it doesn't.
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Transcript
