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Ep. 153, From Complexity To Clarity: An Episode for Facebook Media Buyers

The Smart Marketer Podcast

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The Importance of Dynamic Creative Ad Sets

Marketers can run hundreds of tests on a campaign before deciding whether to go for it or not. They use something called the three, two, two ad set which includes 3 creatives, 2 headlines, 2 copy or primary text. The test process is simple: Never use descriptions; you don't ever need them. If one creative does well and another doesn't, we remove that Creative from the mix because they didn't earn anything. These are binary, extraordinarily high confidence decisions built on a marriage, merit-critical machine learning engine That will algorithmically align you with the platform.

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