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67 - How Word of Mouth Drives Revenue | Demand Gen Live S2 x02

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Is It Time to Buy Rippling?

Three months ago, i was shouting out this company called rippling. They make a product that superdifferentiated the s 200 million dollars. I used to like their marketing more three months ago than i do now. But let me tell you about the journey. The first question is, where does the attribution belong? And then when i'm truly ready to buy, and i ask for a demo, and you schedule it for next thursday, and it's ten days from now, and i've already forgotten about your stuff,. or i've bought in your competitor's product. Like, it's just, like, don't know if i'm different in everyone else. Appreciate

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