Is TikTok the Next Big Thing?

Marketing experts have put together an ebook to get their priorities for the next year. What they really could have done is make this the 2022 marketing playbook. 35% of Fortune 100 CEOs are marketing execs focusing on social media. So what they're selling it as is, oh, yeah, we just put this stuff in a little file and then we just throw it in a corner of a room and wrap it in gray paper is rubbish. That's huge. This is their potential influencer strategy. And I would encourage you to think about your business as we're talking about this strategy.