The Rise and Fall of Heavy.com

In 2003, I left. The company is solely owned by Simon Asad and he runs it. It's really a news aggregator from what I can tell. And they aggregate news, right through own content and then sell advertising around it. So okay, so you're in New York, you're sort of producing these weird like soft core, pornographic flash cartoons. That's what I think. But then you mentioned that you brought over some very, very talented people who are still like very well known in our industry, G-Monk and Eker and Justin Harder. How did you know those people back then? Some of it was the internet.