In the cross-functional team, here's just an easy example, but use this model. Think about what roles could serve the team that are high specialization low context because if what the team needs as part of their work is a bunch of notion pages configured or a really dope WordPress site spun up to house all of the assets that are going to be created and you might be able to like just spend money on a dope contract. And when you were talking about going to get that contractor, I was like, yeah, in a small system like ours, it probably is a contractor. So depending on the scale of your company, you're probably looking at the team anatomy and whether it's inside

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