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B2B Marketing Metrics Framework - with Bill MaCaitis - Former CMO Slack, ZenDesk and Salesforce

Metrics that Measure Up

CHAPTER

Intro

In this chapter, the host previews an episode featuring a seasoned marketing executive who discusses effective marketing strategies and metrics across B2B and B2C sectors. Listeners gain insight into the guest's career journey and the essential lessons learned in marketing leadership and performance measurement.

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