What's Your Decision Criteria When You're Buying a Solution Like This?

Before you even hop into the demo, these two questions need to be asked. What is your decision criteria when you're buying a solution like this or buying a service like this? So now they're going to be like one, two, three, boom. If they don't say price, okay, cool. When you get to the end of the call, which we're going to talk about, if they say, oh, that's too expensive, you're like, yo, decision criteria, what's it even price? Like, what are you talking about, right?"