How to Get More User Research Projects That Work for You

Sally Kohn: You've done this fantastic journey over the last couple of years going from being much of a producer of wireframes to someone who coaches other people for six months at a time. And that just seems so appealing to me. How would I sell something like that? Because I realize how useful it would be for my clients to actually have someone on board for a longer period of time and not just deliver stuff that they can't take care of in the end. Exactly. So tell us a bit about that journey.Kohn: Well, many years ago when I was getting very tired of staying up all night doing wireframes because of the very tight deadlines that I was on