Decoder with Nilay Patel cover image

Recode Decode: Investors Mark Cuban and Steve Case and talent agent Scooter Braun (Live)

Decoder with Nilay Patel

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Cultural Shifts in Music Marketing

This chapter explores the impact of culture and marketing on the investment landscape within the entertainment industry, particularly focusing on the evolution of the music touring sector influenced by social media. It highlights the challenges faced by artists, the shift from traditional music consumption to streaming, and the importance of recognizing opportunities in marketing. Additionally, the chapter emphasizes the significance of personal relationships and fulfillment over purely professional success.

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