The Future Product Placement -- Erin Schmidt // BENlabs
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Future of Product Placement
Aaron Schmidt is the chief of product placement at Ben Labs. Inferred credibility is a powerful tool for marketers, she says. The future of product placement will have an attribution through line that hopefully will be stronger than a digital click through rate or whatever that might be. If you'd like to get in touch with Aaron, you could find a link to her LinkedIn profile in our show notes.
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Transcript
