The idea of a vaunting intellectuals and writers and scientists in a mausoleum is the most beautiful human endeavor I can think of. That it's like an old, very old, beautiful looking building used to be a kind of refuge. The fact that you can walk down Avenue Montaigne, Montaigne Avenue is the fashion. It's named after the world's greatest essayist. And you've got streets name, you got metro stations named after authors. They're just very proud of their culture. Whereas Australians are probably more proud of their sports people. So if we could just, that's one element of why I love Europe and why I'm here.