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Evolution of Luxury Escapes Business Model
The chapter explores how Luxury Escapes transitioned from selling experiences and homewares to focusing solely on travel, streamlining the business by divesting non-core segments and merging with another company. It highlights the shift from a flash sales model to a marketplace approach, emphasizing the unique value proposition of Luxury Escapes and its impact on hotel partners and customers. The chapter also discusses the challenges faced in executing a curated luxury hotel model and the development of a trip planner platform to enhance the personalized travel experience.