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#60: From Building an Audience to Launching a SaaS Company - Adam Schoenfeld (CEO at KeyPlay.io) & Camille Trent (Director of Content & Community at Peersignal.org)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Building an Owned Audience

I hate using the termed owned audience and I think that people might see this play. And so when we got those comments of like wow this is a brilliant play like you're gathering these customers you can eventually sell to them. Yeah that's great like it's building an audience building an owned audience is great but that's not why we did it for the insights right? We just focus on subscribers quality of subscribers sentiment, which will set you up because it's going to force you to ask the right questions in order to succeed. Do you have any thoughts on how B2B SAS companies work or what advice would you give if you were at such a SaaS company?

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