Was There Something You Saw in the Marketplace?

When he was at GATT, the main players were US based. He started paying a bit more attention because he matured a little bit. We're acquiring random content houses that were creating content. But there were still binorns that were making shit content really. So I just thought, well, we're now at the stage where we're winning contracts against these big players. Let's try and make a bit of a deliberate play to wave at them effectively. And so we did some really proactive and I think it was quite a positive step for us Where we just made a campaign to try and get as many reviews as humanely possible in the shortest period of time from our customers. It ended