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Actionable Gamification
Preston: The book gave me a framework for thinking about motivation why we do the things I want. He says if you really understand how we make decisions and some of the biases in our decision making process, it can help your business. Jeff: Designing behavior hooks into technology products is the core of all technology products. It's what I do and a lot of the different technology companies and I try to do it in a positive for humanity way instead of because it has negative constantly.