Why Have Cocktails Surpassed Wine With Many Diners?
VinePair Podcast
00:00
Exploring Consumer Preferences: Cocktails vs. Wine Pricing
The chapter analyzes the shift towards cocktails over wine in dining establishments, discussing factors like pricing, consumer behavior, and value perception. It explores how cocktails are marketed as versatile and enjoyable anytime, contrasting the challenges faced by the traditional wine industry in expanding their market reach. The conversation sheds light on the changing landscape of beverage choices in restaurants and the need for more guidance to make wine more approachable and affordable for diners.
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Transcript
