Bilde ber is a place where you can make your own stuffed animal. The store setting is more like a them park than an ordinary retail store. You choose me, stuff me, stitch me, slogh me, dress me, name me, take me home.
Stuff it, fluff it, stitch it, dress it: Build-a-Bear Founder and former CEO Maxine Clark built a retail-entertainment empire by letting people make their own furry friends. Two hundred million of them. What's the secret to her success? Listen as she tells EconTalk's Russ Roberts how she developed a customer-focused culture, why she sought to join (and not beat) her competition, and about some of the (seriously) strange things people have stuffed into their bears.