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Nintendo's Origins
Acquired
Nintendo Is Just a Float in the Video Game Market
A billion dollars in console revenue in 1988 is 10 times the entire market size for home video game consoles four years before. In 1990, Mario has a higher queue rating among American kids than Mickey Mouse. By the end of 1990, one third of American households, 30 million American households have an NES. This is Nintendo at the peak of their power.
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