How something is communicated to us can have a major impact on the reception of that idea. For instance, Joel’s wife has been known to offer great advice to him over the years- but he often only comes around when a friend makes a similar remark! He suddenly sees the light because even though the advice is the same, the context is different. It’s only then that he takes action. And similar patterns emerge when it comes to our susceptibility to advertising and marketing. Our subconscious often coalesces to marketing tactics that we tend to think we’re impervious to. We’re not quite as rational as we think we are, and those marketing tricks often nudge us towards buying things we don’t need and spending money we hadn’t planned on parting with. So listen as we identify some of these marketing maneuvers and the steps you can take to avoid becoming a mindless consumer.
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