Ep. 125 Your Google Performance Max Update (For 2023) With Brett Curry and Molly Pittman
The Smart Marketer Podcast
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Performance Max - How to Segment Your Asset Groups
An asset group is a collection of your headlines and descriptions both for search and for display. If you're trying to really leverage all the channels, I think you need tightly themed asset groups. That's another tip that people need to lean into. It might work if you try to campaign in order to just shopping traffic as an example.
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