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Everyone knows what YouTube is. Few know how it really works.
Decoder with Nilay Patel
YouTube's Monetization Engine Demands Long Stories Before the Recipes
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YouTube's monetization engine has demanded some amount of interference between you and the thing that you're trying to get to. If you're looking for how to tie a bow tie, YouTube's monetizationengine has demanded that that video be 10 minutes long with a midroll ad in it. And then you back that even farther and it's like, oh, all of this is a game. Like what YouTube makes is a game that spits out money.And they are just constantly kind of rewriting the rules of this game. Do you think YouTube is an entity understands that? That it is fundamentally unpredictable, what billions of content creators will do?"
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