The Future of Transformation- Rachel Mercer and Mike Rigby- Proto
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
00:00
Ther Tok Real Rate to the Understanding of the Moment
In financial services there's like, death and divorce. Theye're like two huge emotional moment where you need to deal with your finances a lot. So how can you mitigate those types of things? And then last experiences are pretty obvious, but it's like, how do you start to activate or like nudge them into different parts of that journey?, she asks. "I osa iu was really interesting. I think as we were designing protons, when a product is or offer, i think o completely right head"
Transcript
Play full episode
