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In a rapidly evolving marketing landscape, where engaging and retaining customers is an ongoing challenge for many brands, the concept of gamification has emerged as a captivating solution. By incorporating elements of play into their loyalty efforts, brands have found a powerful means to not only acquire new customers but also keep those customers interested and engaged.

Loyalty360 recently delved into this topic with Aaron Lobliner, Chief Client Officer at CataBoom. We asked him what gamification means to CataBoom, how clients are embracing gamification techniques, and the role it plays in customer loyalty.