Marketing secret sauce with Kraft Heinz CMO Todd Kaplan
Uncensored CMO
00:00
Innovating Brand Growth Strategies
This chapter explores the strategic growth of the Pepsi brand by reconnecting with its roots and adopting a challenger mindset. It highlights successful campaigns, the balance of nurturing core products and exploring new categories, and the importance of consumer insights in driving innovation. The conversation also emphasizes the value of internal collaboration and an entrepreneurial spirit in navigating a large brand portfolio within the food industry.
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