The Freakonomics Radio Book Club cover image

14. Why Do Most Ideas Fail to Scale?

The Freakonomics Radio Book Club

CHAPTER

What Should I Quit?

In your book, you've introduced the phrase optimal quitting. How do you know it's time to quit? There is no silver bullet. But what i can give are a few features that a lot of times people don't think about when they're talking about quitting. Just as often as you're pushed to quit, you should think about being pulled to quit.

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