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2min chapter
Marketing Executives React To Hilarious 1980s TV Commercials (#109)
Marketing Against The Grain
The Importance of a Clear Target Audience
I like that they had a clear target audience. I think their target audience was too small. The ad creative didn't do a great job delivering the story because they waste a lot of time on the you need to brush your teeth every day message, for example. This could be one dude in his mother's basement making a toothbrush or a brand to a taste brand. And that audience is enough for him to sustain like a good lifestyle.
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