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#140: Shaun White: The Most Unholy Snowboarder Ever

The Tim Ferriss Show

CHAPTER

The Importance of Creative Control in Advertising

When did you realize that you needed to make decisions by creative control? Yeah no I'm sorry so I totally got lost there. You just had the last part. No so what happened was you know I was growing with the success and so sponsors were coming to me and asking hey we want to do this ad they want to put you in this commercial spot. This is just awful and so but but the product in the shot was amazing. It was like my slow intro to having more control of you know the imagery and my likeness"

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