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If Apple or another company, Microsoft, developer-focused companies, if their audience is among the people who have sort of left Twitter and gone to Mastodon, I would put a presence there. As a personal account, I would not recommend it, but as a PR strategy by a company, I would absolutely recommend it because it gives you complete control over it. Do you think they are going to join Mastodon? I doubt it. It's not going to be a thing that they set up, and they're like, hey, everybody join and talk about whatever. Like, I think it's more likely that there'd be an official Apple Mastodon account for developer relations than for selling