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Chief Freemium Business Officer at Spotify, Alex Norstrom: The Power of Setting Impossible Goals
Grit
Are We Losing Users?
Spotifi, i couldn't believe this when i read this, started to lose users. Is that true? I mean, i know it's true, mainly because i listened to it on your podcast. You guys were losing users, and that was the trigger for the labels to then agree to a free te that you could put on mobile. We saw this cant of trend coming. A lot of other people did too,. So we just prepared to launch a mobile freter. And i remember we did that in december, two thousand 13, maybe. The first month of 14, we had more growth than we had the full year before that. It wasn't a reaction on n on
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