104 - Invisible Marketing — with Jeff Lotman
The Futur with Chris Do
Navigating Brand Identity Through Innovation
This chapter explores the vital role of brand awareness and the art of strategic partnerships in enhancing product visibility while maintaining core identity. It discusses the balance between innovative collaborations and the risks of brand dilution, using examples like BMW and Mini Cooper. The narrative emphasizes creative brainstorming and the importance of aligning product offerings with brand values to engage targeted demographics effectively.
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