How to Playback Your Own Content

The company is investing heavily in player upgrades. We think there's some really exciting opportunities for remixing your own content. Augmenting, we call it internally, augmentation is kind of what the term we use. And that's kind of what you're seeing with title. If I go into Bob Dylan and I've got my title account set up, if I'm missing any albums by Bob Dylan, they'll show up right alongside the albums that I own,. That's pretty cool.