203 - 12 Questions to Ask BEFORE You Rebrand Anything!
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
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Why You Might Consider a Rebrand
Rebranding is a bright shiny object that sounds kind of sexy, but it's not the nuts and bolts of everyday marketing that really works. If you're doing it to reinvigorate sales, there are better ways to do that than crafting a compelling offer or creating a good marketing process. Rebranding can be too much emphasis on branding when a business is young. You might just need an all new look because you might be at first thinking, I need an allnew look. So you may not need to be changing your name. It doesn't need to be all of your front pages changed either. The Sydney Morning Herald recently rebranded after many decades of more old fashioned branding
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