TWiG #188 Surviving the mobile marketing winter / Netflix mobile titles seen only 13m downloads / return of the Crypto Corner
Deconstructor of Fun
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Surviving the Mobile Marketing Winter
Advertising on mobile has gotten much more challenging. A atspends is less efficient than it was. The second is just macro economic weakness, and the last is changing consumer behaviors as social norms revert to pre coved patterns. So in the article, i walk you through three strategic imperatives that need to be fundamentally changed now.
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