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Why bringing you emergency toothpaste could be big business

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The Evolution of Grocery Delivery in Europe

This chapter explores the rapid rise of new grocery delivery services in Europe, highlighting innovative models that prioritize employment and sustainability. It contrasts these developments with U.S. approaches while focusing on consumer preferences for convenience over variety. By examining case studies and changing market dynamics, the chapter underscores the importance of adapting strategies to local demands and evolving consumer behaviors.

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