Are You Building a Network Effect Into Your Product?

In the early days, especially as you build a product, it's very important to focus on how strong your engagement is and how much are your existing users willing to use your service more and more. I think one of the things Facebook did really well was always pay attention to have the network grew and not just the user grow. And so when you have powerful networks like Facebook Twitter, Snapchat, it becomes harder and harder if you launch something as just a feature. So you have to figure out what your distribution strategy is.