How I Built This with Guy Raz cover image

Shopify: Tobias Lütke

How I Built This with Guy Raz

CHAPTER

From Snowboards to Software: The Shopify Journey

This chapter chronicles the rapid evolution of a snowboarding business into the innovative e-commerce platform, Shopify. The narrative captures the excitement of the founders as they navigate their first customer orders, marketing challenges, and the transition towards software development. It highlights pivotal moments such as seeking initial funding from friends and family, and the shifting business model that ultimately laid the groundwork for a successful tech startup.

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