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Conducting user research at scale - Kenton Hansen

The Product Experience

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How Do You Qualify Your Users?

We do them in mass scales to understand where the segmentation lines come in in r our total audience, first of all. So once we stratify or users, we'll approach each cohort in a certain way for a particular change. Ando, what kind oo questions are you asking at that point? It's wide varied, for sure. One of the things i always worry about when inviting people for uso research interviews is that you end up with people who are happy to talkab you know, what they're doing and stuff like that. But some people are very willing to talk to you whenthey're not happy whnthey get squeezed too hard. I think it's

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