Clearer Thinking with Spencer Greenberg cover image

Pattern-breaking ideas, and startups that change the world (with Mike Maples)

Clearer Thinking with Spencer Greenberg

CHAPTER

Framing the Hero's Journey in Startup Storytelling

This chapter delves into the significance of storytelling for entrepreneurs in framing their startup narratives. It highlights how founders, through relatable stories like that of Lyft, can engage customers and address their concerns, fostering connections and credibility.

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