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3min chapter
Winning Brands Play by Different Rules
Marketing Against The Grain
The Future of Video Is Short From Video, Right?
Kishor: If you are just trying to keep perception a you're t challenge e brand, there's an incumbent. And te kishors question about how challenger brands candisrup incumbents in terms of perception? Yes, it really is. You actually do have to have something that is widely differentiated, and you have to have conviction about that being the thing that matters," he says.
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